And we know Google is slowly transitioning their desktop results to more closely match the style of mobile results, so this makes sense for Google to change PLAs to carousels too. Google tested carousels on desktop not just for PLAs but for many of their products. It remains to be seen if users actually scroll through them, though.įrom an SEO perspective, this doesn’t take up any more real estate on the page, so it shouldn’t affect organic CTRs much, if at all.
Google has tested this previously, but with a much different style.įor advertisers in the shopping ads, this gives their products the opportunity to show above the search results, even if they wouldn’t have normally been displayed in the old non-scrolling style. When the PLAs appear in the right hand side of the page, with two rows of results, those are not in carousels style but keep the sames static look. Google has still kept their usual right side PLAs, so they haven’t removed those with this carousel change.
tax Microsoft Xbox Series S 512GB Console starstarstarstar star star 13,615. I checked Google.ca and .uk and they are both showing carousels as well, but with US products from geotargeting, so it is hard to say if they are also included in the change. Google Shopping - Shop Online, Compare Prices & Where to Buy About this page info Recent price drops 304.97 +18.30 est. Pictures may take several more hours to process.
Once your feed has finished processing, you’ll see all your products under Products / Lists. Select the Upload option in Google Merchant, as you are uploading a file. I have checked with multiple people around the US who are all seeing this change, both while signed in and while incognito. To upload a product file in Google Merchant Center, choose Products, then Feed, then use the + command. On the Edge brower, the PLAs get the side scroll but also a scroll bar at the bottom:
The view all takes the searcher to the full Google Shopping page for the results. This is a change from the static 4-5 non-scrolling ad units that normally show. Google showing a carousel at the top is pretty significant for searchers, advertisers and SEOs. Google has made this change to searchers in the US, although it is likely international as well, for those that have shopping ads in their country. Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format.